Econowall Blog

A Brief Guide to Slatwall



Slatwall is a building material used in shop-fitting for wall coverage or display fixtures.  It consists of panels that have been made with horizontal grooves, configured to accept a variety of merchandising accessories.  The panels are made from MDF (medium-density fibreboard), with a finish such as melamine paper, pressed or laminated onto one or both sides.  The grooves are machined into the board, and can be painted or fitted, with either plastic or aluminium inserts.

The History of Slatwall

Slatwall is one of the more “traditional” newer type shop fittings.  Commonly used to build custom shelves, and shelving units, not only is it easy to use, it has a lovely, unique look.  As the Slatwall Panels are made from MDF, they are not only sturdy, but incredibly cost effective.

Where Slatwall is used

Slatwall can be used in a number of different environments, from upscale shop fit outs, to displays within the home.  Whilst this product is often used to make shelves, it can also be used to create solid structures, including ones which are freestanding.

Available Sizes

Slatwall Panels are available in two main sizes.  The most popular size panel is 1200mm x 1200mm (4 feet by 4 feet).  This size panel has 12 slots, each spaced 100mm (4 inches) apart.  Each panel weighs 18kg, and requires half a pack of Slatwall inserts.  This size is not only cheaper to deliver, it is easier to install, especially if you are doing the work yourself.

The other size that is available is 2400mm x 1200mm (8 feet by 4 feet). These panels are great if you are looking to cover a large area, as you get the most coverage, using the least number of panels.

This size panel is obviously heavier, however they do have the added benefit of being able to be used in two different orientations.  If you use them 2400mm high by 1200mm wide (Portrait), you will have 23 slots, each spaced 100mm apart.  If however, you use them 1200mm high x 2400mm wide (Landscape), you will have 1200 slots along the width, with each one being 2400mm long.  Regardless of which orientation you use, each panel will require 1 pack of Slatwall inserts.

Using Display Mannequins to increase retail sales

shutterstock_188504684 Visual merchandising plays a vital role in increasing the sales of any retail store.  It is used to attract, engage, and motivate the customer towards making a purchase, by highlighting the goods features and benefits.

There are many different elements, which are used by visual merchandisers to create appealing displays.  Colour, lighting, space and product information are some of the most common, however digital displays and interactive installations are now also being used.  Another popular merchandising tool are Retail Mannequins.

What are Mannequins?

Retail Mannequins are artificial dolls.  Used to display merchandise, they are available in a range of different shapes and sizes.  They can also be further accessorised with wigs.  They are manufactured using a variety of materials, although the majority are made from fibreglass and plastic.

Fibreglass mannequins are not as durable as plastic ones, but tend to look a lot more realistic.  They are however a more expensive option.  Plastic mannequins haven’t been around as long, however they are proving popular, as not only are they cheaper, they can withstand a lot more customer traffic.

Purpose of Mannequins

Display Mannequins are used to display the latest fashion that the store has to offer. They are used both in the window, and inside the store itself.  Their intention is to influence the customer, to buy the particular merchandise that is on display.  They are also responsible for up selling.

What Is Up Selling?

Display Mannequins not only highlight the current trend, they suggest to the customer other items that can be purchased, in order to achieve the complete look.  This might be done by adding some jewellery to the mannequin, or by placing shoes or a bag at the mannequin’s feet.

Choosing the Right Mannequin

When it comes to selecting a mannequin there are a number of points that need to be considered.  Not only should the shape and size match the target audience, it should be free from dirt and stains.  Clothes should be fitted properly, and using unnecessary pins should be avoided.  Clothes should be changed according to the season, and at regular intervals to avoid monotony.  Placement of mannequins is also very important.  They should never be kept at the entrance or the exit door, as it blocks the way of any potential buyers.  They also must not act as an object of obstacle inside the store itself.

The Importance of Choosing The Right Shop Shelving


Whether you own a shop, or are involved in the running of one, it is important to understand, not only the goods that are stocked, but the manner in which they are displayed.

Goods should be presented in a way that maximises the available space, without over-crowding or damaging them.  Layout should also provide the customer, with an easy journey and experience.

Shop Shelving comes in a number of different guises. Whether it is free standing shelving, or wall mounted shelving that you are after, both are available in a variety of materials.

If you are looking for shop shelving that can withstand heavy items, Slatwall wooden shelves are ideal. Made from 18mm thick material, they are thick and strong.  They also come edged in thick 2mm matching-colour PVC edging.  Unlike the cheap iron-on type edging found on some other wooden shelves, Slatwall PVC edging is applied using an industrial-edge-banding machine.  Once applied, it will last and look good for a long time to come.

If however, you are looking to display lighter items, for example, giftware and ornaments, why not consider Glass Slatwall Shelves.  Made from only the highest quality commercial grade toughened glass, they come complete with polished edges.  With three different sizes available to choose from, these 5mm thick glass shelves give a premium look to any shop.

Whilst however, it is fair to say that shelves remain a popular option when it comes to displaying merchandise, there has been a shift towards other types of shop display equipment being used. This is particularly apparent in supermarkets.  Traditionally, supermarkets have chosen wooden shelving to display their goods, however a number of them, are now introducing chrome look stacking basket display units.

The use of steel basket displays in supermarkets is not a totally new concept, however it has always tended to be free-standing, steel dump baskets that have been used.  Now though, you will often find metal basket style display units, sandwiched between the more traditional wooden style supermarket shelving.  These steel baskets are commonly used to display items that either have a permanent low price point, or are on special offer.

By breaking up the wooden supermarket shelving with these metal baskets, the customer’s eye is immediately drawn to them as they stick out.  In a shiny finish, made from high quality steel, they are easily assembled, and can be used to display almost anything, making them an incredibly versatile option.

Econowall: UK’s 1st choice for slatwall


Econowall are the UK’s 1st choice for Slatwall Displays.  Based in Essex, Econowall promise to deliver outstanding quality and service, at prices that you can afford.  In addition, they guarantee to price match standard Slatwall panels, Slatwall insert profiles and Slatwall pro trims in the unlikely event, that you find these products cheaper elsewhere.

All of the Slatwall panels sold by Econowall are manufactured in the UK from European grade 18mm MDF.  Econowall never use lower quality imported MDF, so you can rest assured that you will be receiving a quality product.

Slatwall is a fantastic flexible merchandising system offering an instant change to previous decoration.  Versatile, economical and easy to install, Slatwall Displays can be erected in no time at all.

Slatwall panels are available in two main sizes.  They can either be screwed directly to the wall or onto wooden battens.

The most popular size panel is 1200 x 1200 (4 feet by 4 feet).  These panels are manufactured with 12 slots, each spaced 100mm (4 inches) apart.  With each panel weighing just 18kg, not only is this size cheaper to deliver, it is easier to work with.  If you opt for this size panel you will need half a pack of Slatwall inserts.

Alternatively, panels are also available in 2400 x 1200mm (8 feet by 4 feet).  These panels are great if you are looking to cover a large area, as you get the most coverage using the smallest amount of panels.

These panels are obviously heavier, weighing in at 38kg each, however these larger panels, have the added benefit of being able to be used in 2 different orientations.  If you choose to use them 2400 high by 1200 wide (Portrait) you will have 23 slots, each based 100mm apart.  If however, you decide to place them 1200 wide by 2400 high (Landscape) you will have 12 slots along the width, with each being 2400mm long.  Regardless of which orientation you choose, you will require 1 pack of Slatwall inserts.

All Slatwall panels are delivered on pallets.  2400 x 1200 panels are obviously more expensive to deliver, as they require a larger pallet.  When ordering your panels you may however, wish to consider ordering your accessories at the same time.  These items can be placed onto the same pallet when packing, in order to help keep your delivery costs to a minimum.

Alternatively, you can make arrangements to collect your goods from their factory.

What’s the Best Shop Display System for Flexible Merchandising?

slatwallThink about the range of products you sell in your shop, your changing stock levels, variable seasonal items, perishable goods and the new items that you hope to start selling in the future. They all change over time. In fact, they have to change over time in order to keep your store fresh and to ensure customers keep returning. But constantly changing the items you sell or have on display causes all sorts of issues for merchandising and your display solutions, which also need to constantly evolve.

So all stores require flexible merchandising solutions. Shop fittings, shelving and accessories all need to be refreshed and rearranged over the course of a year, so your display equipment needs to be flexible as well. But how can this be achieved with minimum expense and wastage? How can any one display solution meet all your changing needs?

Well look no further than the ever popular Slatwall panels.

Slatwall displays are the number one choice for shop fitters, designers and owners. The simple system cleverly allows you to change the size of your shelving or style of display accessories in no time at all, and without any obtrusive building work.

Slatwall panels are available in two sizes (1200x1200mm and 1200x2400mm) which can be quickly mounted onto your shop walls. Each panel is built with 12 slots, spaced at 100mm apart, into which inserts are clipped. These inserts then allow you to easily add on to the Slatwall panels any of the many available Slatwall display accessories. These include different size glass or wooden shelves, hooks, clothing rails, sloping arms, baskets and prongs, so it’s possible to exhibit just about anything with Slatwall displays.

And what if you need to add to your Slatwall panels or drastically alter the layout of your store? No problem. Slatwall displays are designed for flexibility, so you can simply add new panels to your walls to expand the surface area for display or rearrange your existing wall mounted Slatwall panels. They can be fixed in portrait or landscape, making them a perfect fit for tight corners and awkwardly shaped spaces.

So it’s easy to see why Slatwall displays are the most popular choice when it comes to flexible merchandising. You only ever need to purchase the accessories that you require for any one display and can add to your collection as and when you need it. Over time, this allows you to build up a comprehensive range of merchandising equipment, perfect for stores with rapidly changing display needs, but without the drain on your budget.

And one final thought, Slatwall displays can be purchased in many different colours and finishes, from wood grain to vibrant colours on the Slatwall panels and a comprehensive range of aluminium, glass, chrome and PVC accessories and trims, so your display system can really reflect your shop branding and aesthetics.

Slatwall Panels: The Customisable Solution

86f7804f06ab8c2e03fdab2d3c94248fLooking for a new shop display system? A customisable solution that you can fit like a pro? Need shelving that is both professional and affordable? Then look no further than the ever popular Slatwall display system.

The Slatwall system is a firm favourite amongst professional shop fitters and shop owners. This is because it’s easy to install and easy to modify, but with a highly professional finish. Very simply, Slatwall panels are attached to the walls (they conveniently come in different sizes) and a whole range of accessories, such as hooks, shelves, baskets and rails, slot into the spaces on the panels. Each panel has 12 slots, spaced evenly at 100mm apart.

Slatwall panels offer a convenient and customisable way to display just about anything. And as soon as your needs change and you wish to alter the layout of shelves, or install baskets rather than rails, for example, you simply remove the fixing and slot a new one in. Not only will this system, therefore, look after the ever changing display needs of your store for years to come, but it allows accessories to be bought in affordable instalments as and when they are needed.

The colours and finishes of the panels, trims and inserts for the Slatwall system are also fully customisable. Slatwall inserts are available in PVC or more heavy duty aluminium depending on what you are planning to store on your shelves. These simply slot into the wall mounted Slatwall panels and click easily into place. Slatwall trims are available in white, grey, cream and black PVC as well as stylish aluminium and fit over the edge of the Slatwall panels to hide the raw MDF. Then with the panels themselves, you can choose from many different plain colours or wood grain finishes to perfectly work with your products, clientele and branding.

And if your store is expanding or undergoing a rapid change, new Slatwall panels are always available to add to an existing display. You can choose from portrait and landscape orientations, making them an ideal fit for even the trickiest of floor plans or tight corners.

But Slatwall isn’t just available in wall mounted panels. Different sizes of freestanding gondolas and towers can be used to create aisles and divide up the shop into organised and manageable areas, making the store more attractive to clients and maximising display space. And of course, these freestanding units can also be customised to match your wall Slatwall panels. You may want to go with subtle and classic wood finishes, or be bold with vibrant and contrasting colours.

The range of accessories has also been designed with the needs of modern stores firmly in mind, so you can purchase shelves in different finishes (including toughened glass) hooks of varying lengths, sloping arms for hangers, clothing rails, chrome baskets and specialist display solutions such as millinery hooks and ball displays.

So whatever it is you need to display, Slatwall is guaranteed to have the answer.

What are the specific display requirements for Supermarkets and Garden Centres?

garden centre shelving

Supermarkets and garden centres are generally large stores that sell a very varied range of products. And fitting out these large areas with the right shop displays and shelving comes with many specific challenges:

  • Large amounts of empty space. Whilst this means the store can display and sell many products, it can be costly due to the sheer volume of supermarket shelving or gondolas needed.
  • Organisation. Getting the right configuration of display units is crucial to a well organised and productive store where customers can easily find, and reach, what they are looking for.
  • A large range of products to display. Supermarket shelving, for example, will need to accommodate the display and storage requirements for many different types of goods, including frozen foods, drinks, fresh produce, dried goods, toiletries and even clothing, furniture and electrical goods. Whilst some garden centre shelving will also need to be fit for outdoor conditions.
  • Store accessories. In addition to the huge range of supermarket shelving solutions, large stores also need a full range of accessories such as baskets, trollies, specialist counters and security systems.
  • Seasonal and changing display requirements. With so many products on offer, large stores have constantly changing display needs and promotions. Garden centre shelving, for example, needs to be flexible enough to accommodate different types of produce depending on the time of year, so the shelving and display systems used need to easy to alter, add to and customise.
  • Supermarket shelving will need to be strong and robust due to the high volume of use it will receive every day, especially if the store is open 24 hours.

So what are the best solutions for supermarket and garden centre shelving and displays?

Obviously, with such a large volume of shelves, baskets and racking needed for so many products, the system used needs to be cost effective as well as versatile. Customisable modular systems that come in a range of sizes, are easy to add to, remove and change over time are a popular solution. Well established modular displays, such as the Slatwall system, come with an impressive range of accessories such as hooks, baskets and rails as well as different colour inserts, trims and finishes, making a truly customisable solution.

Gondolas and free standing units are also a must for large shops to create aisles, divide up the floor space and provide maximum amount of supermarket shelving and organised display space. Hygiene is obviously also important for food outlets, so you need wipe clean and non-corrosive surfaces for all supermarket shelving.

Garden centre shelving presents its own challenges too, needing to be weatherproof for outdoor displays as well as strong and safe for heavy items such as garden furniture and machinery. Timber based shop fittings tend to be popular because they offer this robustness as well as an aesthetic fit for a garden centre, DIY store or plant nursery.

Bearing all of this in mind when designing your garden centre or supermarket displays will help you find the most cost effective and long lasting solution.

The Benefits of Chrome Wire Shelving for Shops and Retail

shop-metal-wire-shelving-1There are many different types of shop shelving solutions for retail environments. However, none are as versatile, flexible or affordable as chrome wire shelving.

The main benefit of chrome wire shelving is that it really can be used anywhere. The freestanding units don’t need a wall for support and come in so many shapes and sizes that even the smallest or most awkwardly shaped shops can be fitted out. The sleek and minimal design is also perfect for customer facing shop displays, as well as for use in storerooms, stockrooms, offices and even domestic applications.

Another advantage that chrome wire shelving has over other shop shelving solutions is that it has excellent ventilation through the shelves and to the sides. This makes it particularly suitable for displaying working electrical equipment that might otherwise overheat, as well as offering a hygienic solution for food, consumables, kitchenware, pet stores or laundry, shoes and clothing. The high quality steel has an attractive mirror like chrome finish that many stores and retail outlets prefer for a contemporary, simple and clean design. The steel surface is also incredibly easy to keep clean and maintain, meaning it will look great for many years to come.

You can choose to build your own chrome wire shelving units from scratch, choosing the size of the base unit (up to an impressive 2083mm) and then choosing which dividers, rails, hooks, sloping shelves or baskets are most suitable. However, as soon as your display or storage needs change, it is easy to purchase different accessories and add to the existing units with an easy to use clip assembly method. Because the units are light and very easy to assemble (they come with everything you need), delivery costs are low and purchases can also be delivered very quickly, so you won’t have to wait to make important display alterations.

Another benefit of chrome wire shelving is how strong and durable the units are. Made from high quality steel, the shelves have a very high load capacity and the strong leg posts make the units safe, secure and well balanced. This makes them the perfect option for free standing shop shelving that customers will come into frequent contact with, as well as for busy stockrooms, where large amounts of items need to be stored and accessed quickly.

The low price point of chrome wire shelving is also an undeniable feature. Smaller units start from just a few pound and because they are a modular system, units and accessories can be purchased gradually and be easily budgeted for. This saves on any large initial outlay and allows you to build your storage, display and shop shelving solutions as your business grows.

So for any type of shop, store or retail outlet, no matter what is being sold, chrome wire shelving is a sensible and attractive option for display and storage, both now and for many years to come.

What are the advantages of Slatwall Displays?

slThe Slatwall system is one of the most popular and well recognised display systems in the world and has been used for many years by a whole range of shops and retail spaces. Well loved by large and small businesses alike, Slatwall displays are the market leader because of their versatility, affordability and ability to be moved and changed with ease.

Designed with the psychology of shopping in mind and to maximise selling potential, Slatwall displays are highly recommended for just about any retail outlet, no matter what products are being sold.

If you are considering changing to the Slatwall system, here are just some of the advantages:

  • Slatwall panels can be used to display just about anything, from shoes and clothes, to food, books or toiletries. This is because once the panels are installed, you can purchase a vast range of shelves, hooks, baskets and other accessories that easily clip into place.
  • The Slatwall fixtures are quick and easy to move, so you can change displays as often as you need and get creative with the best way to showcase products.
  • Slatwall displays come in a range of finishes, from bold colours to subtle wood grains and everything in between, so they are fully customisable to suit the look of your store and appeal to your target market. There are also many different inserts and trims to choose from, so updating the look of your panels is easy and affordable.
  • One of the many reasons why Slatwall displays are so popular is how good they are at utilising space, even in the smallest or most awkwardly shaped shops. The panels can be fitted just about anywhere and allow products to be displayed from floor to ceiling or in tight corners. Freestanding Slatwall Gondolas can also be used in the middle of larger stores, creating more wall space to display items from.
  • Slatwall displays allow maximum stock to be on display, yet still keeping the shop neat and tidy. This can really help with maintaining stock inventories, prevent items getting forgotten in stock rooms and helping customers to see the full range of products clearly when they enter the store.
  • The Slatwall panels themselves come in different shapes, sizes and orientations, so there is always a perfect coverage solution. Smaller panels are also a good option for tight budgets as the panels can be easily installed if doing the work yourself and are cheap to deliver.
  • Made from high quality MDF, Slatwall displays are also durable, easy to maintain and clean, so will look good for many years after installation. And with all of the different accessories, you can keep your displays fresh and up to date at all times.

So it’s easy to see just why Slatwall is the number one choice for shop fitters and designers. It’s easy to design and install, so speak to a specialist provider today and start seeing the benefits in your store.

The Importance of Display Mannequins for Retail Outlets

adult-male-mannequin-1219For any shop or retail outlet that sells clothing, shoes and accessories, one of the most important things to get right is the display. Without a good display, both in the window and throughout the store, clothing can be hard to sell. When laid out flat, folded on shelves, or hidden away on hangers, customers find it hard to get an appreciation of fit, styling and details and won’t be drawn into the shop by exciting window displays either.

But when worn on display mannequins, customers can instantly understand not only how a garment fits, but how it can be accessorised and how it will work with their daily life. Retail mannequins are aspirational as they show off clothes in the best possible way and designers can fit the clothing perfectly to show off detailing and cut.

Therefore, having good quality retail mannequins that show off the clothes all around the store will go a long way to boost sales, make customers aware of everything that’s on sale and tempt impulse purchases. The same is also true for retailers who sell online. Photographing clothing on display mannequins rather than just on a hanger or laid out on the floor really helps to bring life to the garments and will certainly help to generate sales.

But getting the right retail mannequins is also important. It goes without saying that you need good quality display mannequins with an accurate shape. Fibreglass is generally the best option because it is durable, can be purchased in a range of colours and finishes and is also light to make handling easier. You will also need to decide on the style of mannequin, from full body models to just legs or torsos depending on the display you are designing and the type of clothes you sell. Retail mannequins also come in child models as well as the traditional adult male and female display mannequins and you can select from a range of poses, such as sitting, standing or even shaped as if mannequin is playing a sport.

The golden rule to remember when searching for display mannequins is to always remember what it is you are trying to sell and your target audience. The purpose of retail mannequins is to make the clothing look as good as it possibly can, so choose complimentary colours and be sensible with the finish; super shiny mannequins will work brilliantly to show off some types of clothes or jewellery, but a matt finish might be a more sensible option for more natural or business related styles of clothing, for example. And once you have chosen your style of mannequin, you can further customise with wigs and other accessories.

Retail mannequins really can help transform a boring clothing and accessories display and allow your designers to get creative with your stock and tempt buyers to spend more money. They are a truly essential part of any clothing outlet.