For a few days now, tens of thousands of people who follow the news about women’s rights has been fixated on a clothing store in Sweden. Specifically on two display mannequins in the women’s underwear department.
It’s not the undergarments themselves the two display mannequins are wearing that’s reaped so much response, but the fact that the two fashion figures are ‘full figured’ including sizes that approximate lenient stomachs, fuller thighs and usually more realistic sizes than traditional department store mock-ups. Most display mannequins, at least in the US, range between slim sizes 4 to 6, while American women typically fit a size 14.
A blogger at Women’s Rights News displayed a photo of the display mannequins on Facebook and had received nearly 57,000 Facebook likes within four days. More than 17,000 individuals had shared the photo with others and just over 3,000 people had remarked on the photo.
By far, the majority of those who remarked on the mannequin display liked what they saw by saying the displays looked beautiful with no bones sticking out and just how realistic they look. One commenter also stated, “I suddenly feel less self-loathing.” While this may seem a bit dramatic and a kneejerk reaction, many of the responses seem to be of a similar vein, with most commenters foreseeing a positive change in regards to how the perceived model female is built.
One user said it was, “About time. Most people don’t look like the mannequins in the shops. They are too skinny and it discourages me from purchasing from a lot of stores because I won’t look like that in the clothing shown in the window.
Display mannequins have actually been in use for thousands of years, but only appeared in shop window fashion displays in the 19th century era during the Industrial Revolution. Modern-day display mannequins have long been slated for having minuscule proportions. In 2007, British health officials called for stores in London’s high-fashion district to stop displaying these uber-thin models. Club Monaco felt the ton of bricks fall upon them via the women’s rights movement in 2010 when it presented mannequins with bulging spines and clavicles.